Sales. Marketing. Mindset. Real Growth — Without the Fluff.
Businesses Fail for the Same Reasons — We Fix Them
Too many small businesses hit a wall — sales stall, marketing underperforms, and the owner is stuck wearing every hat in the company.
We take audiences and coaching clients through the proven path to grow beyond those plateaus.
Problem
Fitz & Franson’s Fix
Problem
• Sales teams underperform
• Marketing feels like a money pit
• Leadership stretched too thin
• Build a winning culture with clear expectations,
accountability, and coaching
• Turn your brand into a lead-generation machine
using psychology-backed campaigns
• Structure your business so you work on it, not just in it
• Sales teams underperform
• Marketing feels like a money pit
• Leadership stretched too thin
• Build a winning culture with clear expectations,
accountability, and coaching
• Turn your brand into a lead-generation machine
using psychology-backed campaigns
• Structure your business so you work on it, not just in it
Fitz & Franson’s Fix
• Build a winning culture with clear expectations,
accountability, and coaching
• Turn your brand into a lead-generation machine
using psychology-backed campaigns
• Structure your business so you work on it, not just in it
Meet Fitz & Franson
Matt “Fitz” Fitzgerald:
Fitz is a straight-shooting sales leader who’s helped build and scale multiple multi-million-dollar companies by focusing on structure, mindset, and leadership that actually works in the real world.
Known for his blunt honesty and practical coaching style, Fitz cuts through the noise to help owners build businesses that grow without burning them out.
He’s deeply passionate about developing people, creating scalable systems, and telling the truth...even when it’s uncomfortable.
Jay Franson:
Franson is a psychology-trained marketing strategist and people-first leader who manages branding and growth for 30+ home improvement brands nationwide.
As General Manager at Powrful Media, he specializes in high-conversion positioning without gimmicks or “disaster discounts.”
He brings a thoughtful, strategic lens to leadership, marketing, and culture.. blending data, empathy, and real-world execution to help businesses grow in alignment with their values.
One Message — Delivered How You Need It
Keynotes
30–60 min high-energy, story-rich talks for conferences and events
Workshops
interactive, half-day or full-day deep dives on sales, marketing, leadership
Private Coaching
1:1 or team sessions to solve immediate bottlenecks
Dual Sessions
sales + marketing training in one seamless program
Watch Our Latest Videos!
Signature Topics
Pricing With Confidence – Commanding your value in any market
Sales Mindset Unlocked – Turning scarcity thinking into growth action
From People to People – Selling through connection, not scripts
Scaling Without the Burnout – Systems that grow a business (without killing the owner)
Marketing That Actually Works – Psychology-driven campaigns
Book Fitz, Franson, or both, and give your audience the tools, mindset, and strategies to win in sales, marketing, and business leadership.
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