Sales. Marketing. Mindset. Real Growth — Without the Fluff.

Fitz & Franson help entrepreneurs and teams unlock rapid, sustainable growth. Decades of sales leadership, psychology-driven marketing, and hands-on home improvement expertise — delivered with humor, honesty, and hard-hitting strategies you can apply immediately.

Businesses Fail for the Same Reasons — We Fix Them

Too many small businesses hit a wall — sales stall, marketing underperforms, and the owner is stuck wearing every hat in the company.
We take audiences and coaching clients through the proven path to grow beyond those plateaus.

Problem

Fitz & Franson’s Fix

Problem

• Sales teams underperform

• Marketing feels like a money pit

• Leadership stretched too thin

• Build a winning culture with clear expectations,

accountability, and coaching

• Turn your brand into a lead-generation machine

using psychology-backed campaigns

• Structure your business so you work on it, not just in it

• Sales teams underperform

• Marketing feels like a money pit

• Leadership stretched too thin

• Build a winning culture with clear expectations,

accountability, and coaching

• Turn your brand into a lead-generation machine

using psychology-backed campaigns

• Structure your business so you work on it, not just in it

Fitz & Franson’s Fix

• Build a winning culture with clear expectations,

accountability, and coaching

• Turn your brand into a lead-generation machine

using psychology-backed campaigns

• Structure your business so you work on it, not just in it

Meet Fitz & Franson

Matt “Fitz” Fitzgerald:

  • Sales leader who’s transformed 4M companies into 20M+ powerhouses

  • Known for brutal honesty that inspires

  • Specialty: sales structure, mindset coaching, leadership scalability

  • Fun fact: First in-home sales call was at age 12

Jay Franson:

  • Psychology-trained marketing strategist managing 30+ home improvement brands nationwide

  • Master of high-conversion branding without “disaster discounts”

  • Specialty: people-first leadership, social marketing, strategic positioning

  • Fun fact: Super cool dad, still plays video games.

One Message — Delivered How You Need It

Keynotes

30–60 min high-energy, story-rich talks for conferences and events

Workshops

interactive, half-day or full-day deep dives on sales, marketing, leadership

Private Coaching

1:1 or team sessions to solve immediate bottlenecks

Dual Sessions

sales + marketing training in one seamless program

Signature Topics

  • Pricing With Confidence – Commanding your value in any market

  • Sales Mindset Unlocked – Turning scarcity thinking into growth action

  • From People to People – Selling through connection, not scripts

  • Scaling Without the Burnout – Systems that grow a business (without killing the owner)

  • Marketing That Actually Works – Psychology-driven campaigns

If You Want Real Growth, Let’s Talk.

Book Fitz, Franson, or both, and give your audience the tools, mindset, and strategies to win in sales, marketing, and business leadership.

© Fitz & Franson Show 2025

All Rights Reserved